Intuition

Intuition is one of the most essential but characteristic resources in Co-Active way. And it is also utilized in the business decision making same as co-active coaching or conversations, especially it could be striking in the senior executives or leaders.
Then, let’s think about what is intuition here. Maybe we’ve had the experiences like this: In the first walking trek trail, when someone comes to two paths branch without sign, instinctively turn to the right, trusting his sense of direction. Or this may have happened: In the book shop, taking a book casually from the bookshelf, then meet with the article by chance that have been looked for long time. He doesn’t have any idea, it’s a kind of unexpected encounter. We might call it a gut feeling.
Gut feelings also happen in the business. Imagine the scenario like this: He has an important position to fill, and has three candidates. On paper, one candidate stands out for the job experiences and skills, but it just doesn’t feel right to him. His instinct tells him the right choice is the third candidate he interviewed. He actually has strong feeling he trust, but it also means he will need to have a convincing rationale for his instinct. How will he justify his gut feeling to HR and his boss? 
They are typical cases with intuition: in the moment it feels more reliable than the data, the analysis, and all the usual pros and cons. It comes as an impulse that is often ignored or discredited because it’s not logical and therefore not viewed as credible. Nevertheless, intuition can be critically valuable as a powerful, additional channel for information, which is why it is defined as one of five contexts in the Co-Active Model. When that channel is available and open, intuition has the potential accelerating a process and deepen the conversations in ways that are sometimes surprising. So, we can simply add this additional and powerful option with a shortcut possibly to our usual analysis, evaluation and a structured process for addressing an issue.
Although we have words to define intuition, the actual experience is sometimes hard to explain. We usually don’t understand the real source of intuition, and many people face the difficulty of verifying that is real. Sometimes there’s no observable evidence for the conclusion, additionally in some cases, the conclusions from their intuition could be actually contrary to observable evidence.
Someone who thinks that it’s difficult to believe intuition, he frequently treats as guessing or being lucky. He doesn’t understand, trust or believe in intuition. And these kind of people like logical thinking and mind as a common process of critical decision making.
In addition to them, intuition is recognized too weird or unprofessional, so people are sometimes shy about admitting they have used their intuition. They also refrain from using intuition actively. It looks like quite wasting of powerful and effective resource or channel of information.
Both a rational mind and an intuitive gut feeling are quite important for the business as well as daily choices in the life. Neither information source is the right or wrong. They provide information from different source. Therefore, we should utilize both of them situationally with the most creative and effective combination in both business and life generally.
When people find out the most appropriate answer to the question, he can access to some different sources; memory, logical mind, history and intuition. Besides, intuition always forwards the action and deepens learning in spite of right or wrong.